This was my first full professional case, and for this reason it holds special meaning for me. Riga tattoo studio reached out at a stage when there was nothing in place, just an empty rented room. The entire brand identity, visual language, and communication style had to be built from scratch, and I handled every aspect of this process on my own. From the beginning, I took responsibility for the full development cycle: creating the studio name, participating in the logo concept, shaping the brand identity, and helping design the physical space. I carried out all foundational analytical work, market research, competitor analysis, and segmentation of the target audience. We focused on our primary segment: young people aged 18-30 interested in aesthetics, self-expression, and modern tattoo culture.
I designed and executed the communication and positioning strategy, created the content plan, and fully managed the brand's visual and textual style. I ran two main social media platforms, Instagram and TikTok, personally filming and editing content, writing captions, designing highlight sections, and creating scenarios for videos. The core content included:
On TikTok, I focused on humorous and trend-driven formats, which led to the best results. Two videos went viral, reaching 1,100,000 and 124,000 views.
I also developed several strategic promotion mechanics, including model calls, seasonal discount campaigns, and themed activities. For the test advertising campaign, I designed the promotional infographics myself. Additionally, I organized collaborations with Latvian lifestyle and humor bloggers, participating in concept discussions, production, and content creation on set. This case became the foundation of my work with brands: it taught me how to build a project from zero, make strategic decisions, and create engaging content that genuinely performs.