SensaWear was my second case, and although the project was short-term, it became an important part of my professional experience. I worked with a women's lingerie brand during its preparation phase, helping build the visual and content foundation for its social media presence. At the beginning, I conducted a full niche audit: competitor analysis, market trend research, and target audience segmentation. The primary audience consisted of women aged 25-35 who value comfort, quality, and aesthetically styled products. I created key elements of the brand's visual identity: designed the logo, selected the colour palette, and defined the tone and aesthetic of future content. I also set up and styled the main social platforms, Instagram, TikTok and Facebook.
A major part of my role was to fully organize product photoshoots, which became a significant area of focus in my work. I acted as a manager responsible for the entire business process:
Along with the managerial side, I personally filmed additional content, retouched photos, edited TikTok/Reels videos, and handled the visual layout of social media pages.
We also ran a test advertising campaign where I created all infographics and visual materials for it. This short-term project, focused on launching a women's lingerie brand, was like an intensive masterclass in comprehensive production and strategic startup initiation. My main learning was the confirmation of my capability not just to manage social media, but to effectively oversee the entire content creation lifecycle, from an initial concept to final deployment. My main achievement was the organization of non-commercial photo and video shoots, where I successfully mixed my industry knowledge with my production management skills: model selection, process coordination, and quality assurance. By working on the brand from scratch, I significantly developed my abilities, such as niche auditing and segmentation, enhanced my visual making capabilities, for example retouching, editing and page styling, and, crucially, developed my ability to rapidly switch between analytical, creative, and organizational tasks while ensuring an aesthetic visual launch for a new brand in the fashion market.