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Social Media Marketing Specialist

SOFIJA
MALINOVSKA

Brand strategy, content and growth, from a blank page to measurable results across Instagram, TikTok and Facebook.

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Sofija Malinovska portrait

About

Strategy‑led SMM, built for real growth.

I run full‑cycle SMM: brand audits, content strategy and hands‑on management across Instagram, Facebook and TikTok, from a ready development plan to daily execution.

Trained in targeted advertising, analytics and AI‑assisted workflows, I turn data into content that attracts the right audience and drives sales.

0 Views on a single
viral TikTok
0 Brands launched
& managed
0 Certified marketing
& AI programs
01

Meta Ads & Retargeting

Campaign setup, audience targeting and performance reporting tied to real website data.

02

Content Adaptation

Visual and textual content shaped for the platform, the audience and the goal.

03

Consumer Psychology

RSU (Riga) & IULM (Milan) - branding, psychology and business fundamentals behind real audience behavior.

04

AI & Automation

Integrating neural networks into business - that save real time and budget.

What I offer

A complete SMM cycle, three parts.

01

Audit, Strategy & Planning

  • Profile audit, or a new profile built from scratch
  • Target audience analysis

    Figuring out exactly who your customers are, their age, interests and habits, etc., so content and ads speak directly to them, not everyone.

  • Competitor analysis (3-5 accounts in the field)
  • Content strategy development

    A plan for what to post, when and why, so every piece of content moves toward a clear goal instead of being random.

  • Monthly content plan development
  • Monthly analytics - reports & strategy adjustment

    Data on how your posts and ads are performing - likes, reach, clicks. It shows what's working, so we do more of it and less of what isn't.

  • In‑person & online meetings
02

Content & Design

  • Logo creation
  • Advertising infographics

    A simple graphic image that presents information - prices, offers, stats - visually, so it's easier to read at a glance than plain text or a photo.

  • Photo & video shoot management
  • Content creation & highlights design

    Highlights are pinned Story collections on your Instagram profile that stay visible forever, like a mini menu of your best content for new visitors.

  • BIO design & optimization

    The short intro text under your profile photo. It's often the first thing people read - a clear bio turns visitors into followers or customers.

  • Post preparation - copywriting & visuals
  • Animated, interactive Stories

    Short posts that disappear after 24 hours, shown at the top of Instagram & Facebook, great for daily updates, polls and behind‑the‑scenes content.

  • TikTok / Reels development

    Short vertical videos that TikTok and Instagram actively push to new audiences, currently the best way to reach people who don't follow you yet.

  • Cross‑posting or separate management of Instagram & Facebook

    Publishing the same content to Instagram and Facebook at once, saving time while keeping both audiences engaged.

03

Promotion & Communication

  • Audience engagement - comments, messages, activity
  • Influencer search, outreach & collaborations

    A person with an engaged online following. Partnering with the right one puts your brand in front of an audience that already trusts them.

  • Targeted advertising - setup & management

    Paid ads shown only to the people most likely to care - by age, interest or location - so your budget reaches real potential customers, not everyone.

  • Other related services, as needed

Case Studies

Brands I've built and grown.

Golden Ghost Tattoo Golden Ghost Tattoo SensaWear SensaWear Marina Bigdan Marina Bigdan Kaviale Kaviale

Design Work

Visual identity & content design.

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Grounded in theory, sharpened in practice

Education

Currently pursuing International Marketing & Advertising at RSU (Riga Stradiņš University), with an exchange semester at IULM University, Milan, covering marketing fundamentals, branding, psychology and business management.

Get in touch

Let's grow your brand together.

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